DOUG DRINKWATER March 8 2012, 2:59 pm
The 8 industries that can best utilize Apple's new iPad
From doctors to game developers to broadcasters to teachers and more, TabTimes looks at which industries will gain the most from Apple's all-new tablet.
8. Hospitality & travel
Ok, there’s no Siri with the new iPad, but there is voice dictation, and this feature will certainly find some mileage in this industry.
Voice dictation could be a great tool for visitors to check-in at their hotel (eventually in multiple languages), alert absent staff of their arrival, and even help taxi passengers find their way around unfamiliar cities.
The entrance of the New iPad may not have a direct effect on the work of professional photographers, but it does open up opportunities for amateur artists and photojournalists.
The iSight 5MP camera is good enough for any news-worthy image, while the new iPhoto app, which allows users to edit images and share via iTunes or iCloud, will allow amateur photographers to hone their images when out and about.
The addition of the 5MP iSight camera is big news for construction workers, who will now be able to take the iPad onsite and take pictures and videos of work done, work to be continued, or to file reports on general building inventory.
Plus, with iCloud integration and the availability of apps like Vela, Dropbox, Box and Evernote, the user should be able to feed these results back to the office in just a few minutes.
The addition of voice dictation also means that workers with dirty hands should be able to control the device without having the hold the iPad.
And the possible addition of Corning's Gorilla Glass (this hasn't been confirmed yet, although Apple has said it is using the glass for its iPhones) would make the iPad relatively resistant against light scratches and small drops.
5. Media: publishers & advertisers
Both publishing houses and advertising agencies have been experimenting with tablet-based media for about 18 months now, and both have already come up with some beautiful content tailored just for the iPad.
The new iPad gives them another opportunity to innovate again, with the high-resolution screen offering the potential for publishers to create sharper content designs, and for advertisers to do the same with HTML5 ads.
At the very least, text and images will look crisper and sharper than before. There is one concern here, which is that the new resolution could create some frustrating moments for image quality and app sizes.
Finally, the ability to quickly shoot and edit video on the iPad itself should allow for even faster turnaround times on web-based video stories shot in the field.
To date, broadcasters have only been able to push their content to the iPad at a maximum of 720p – which is classified as HD Ready. The new higher-resolution screen will mean that they up that to Full HD at 1080, which should make video viewing much more enjoyable, certainly for fast-moving content like sports and action movies.
The 3G and 4G connectivity should also ensure that broadcasters’ content isn’t stuck by slow speeds.
As a side-point, we’re not sure if there will be any issues with ‘black bars’, as experienced on some very wide, 21:9 aspect ratio TVs. Such is the iPad’s high-resolution display that it far outstrips the resolution broadcasters are pushing content out at, which may be an issue.
"Most HD broadcast video is distributed 1080i and some is 720p", said DisplayMate's Ray Soneira, in an email to TabTimes. "But 480p is still popular in anamorphic 16:9 848x480 and 720x480. But QuickTime, Adobe, HTML5, etc can ship it in any pixel format they want, particularly if they know an iPad is on the receiving end.
"It's up to the iPad to format the transmitted image to fit the screen. That could mean black letterbox bars or rescaling to fill the screen vertically (and clipping the edges)."
There are two opportunities for schools and universities, and the first doesn’t really directly concern the latest iPad. Instead, it is the impact that the new iPad will have on the iPad 2, as the expected price reduction will make this tablet much more accessible for finance-restricted education establishments.
Of course, there is also an opportunity with the new iPad for those with bigger budgets. The additional apps for movie making could make Apple’s latest tablet a great tool for subjects like media studies, or in higher education, broadcast journalism training.
2. Game development
Game developers will fall in love with the new iPad, and specifically what an opportunity it represents to create great games which are more than just those ‘casual’ experiences people play for five minutes on the train.
The new quad-core A5X processor will give extra performance, and the Retina Display will be able to put out graphics superior to even that of the Xbox 360 and PlayStation 3.
The 2048 x 1536 resolution Retina Display is truly revolutionary in the tablet market, and that’s great news for those demanding high-fidelity images as part of their everyday jobs. Take doctors, for example. They demand high resolution images to help with disease diagnosis and for a more general exploration of the human anatomy.
At the moment, the iPad seems like a secondary, more mobile computing device, and certainly ‘not ideal’ for primary diagnosis, according to a recent report from the University of Sydney in Australia. Their reasoning is that the iPad lacks the pixel density of most medical monitors, offered by the likes of NEC and Barco. These monitors can offer up to 10K resolution.
Of course, the New iPad’s resolution is still a little off that of a medical monitor, but its getting there. At 2058 x 1536, the new iPad is much more viable for researching illnesses, and may be good enough for diagnosing minor illnesses on the spot.
Doug Drinkwater is the International Editor of TabTimes and is based in London, England.